Multicultural Market Research & Insight Services
What is The New Mainstream?
The New Mainstream is MCCSA’s multicultural market research, insight and advisory service. We connect businesses, industries, and researchers with culturally and linguistically diverse (CALD) communities across Australia.
Why Research Multicultural Markets?
Over half of Australia’s population has a culturally diverse background, with 25% speaking a language other than English at home. This market is too significant to ignore.
Common Challenges:
- Lack of insight into CALD market needs and preferences
- Missed business opportunities
- Risk of alienating target markets
Join our Research Panel
Help drive positive change.
We’re seeking individuals from all cultural backgrounds to participate in focus groups and surveys.
Register now to be notified of upcoming opportunities.
Why Choose The New Mainstream?
Unmatched Expertise and Reach
- Decades of experience working with diverse communities
- Trusted relationships with CALD communities across urban and rural settings
- Unparalleled access to multicultural markets nationwide
Cultural Proficiency
- Deep understanding of cultural protocols
- Multilingual team speaking over 20 languages
- Cultural expertise combined with professional research skills
Comprehensive Insights
- Actionable insights for informed decision-making
- World-class, national service
- Expertise in both qualitative and quantitative research methods
Social Impact
- Contribute to a more inclusive society
- Drive positive change through informed business practices
- Support ethical engagement with diverse communities
Tailored Solutions
- Customised research and partnership strategies
- Flexibility to meet unique business needs
- Ongoing support and consultation
By choosing The New Mainstream, you’re not just gaining market insights – you’re partnering with Australia’s leading experts in multicultural engagement, ensuring your business thrives in our diverse marketplace.
Our Comprehensive Services
The New Mainstream offers tailored solutions designed to help you navigate and succeed in Australia’s diverse markets.
Our services are built on decades of experience and deep community connections, ensuring you receive unparalleled insights and opportunities. Whether you’re looking to understand market trends, test new concepts, or create impactful partnerships, our team is equipped to guide you every step of the way.
We provide two core service areas that can be customised to meet your specific needs:
Market Research and Insights
In-depth analysis and data-driven recommendations to inform your strategies
We offer comprehensive qualitative and quantitative research methods:
- Focus groups
- Surveys
- Individual interviews
- Concept testing
- Campaign research and evaluation
- Community consultations
Our insights drive innovation and informed decision-making for your business.
Community Partnerships
Direct engagement opportunities to build meaningful connections with CALD communities
We facilitate direct engagement between clients and diverse communities:
- Raise your profile with target communities
- Navigate existing partnership opportunities
- Create signature events or activations
Our longstanding relationships ensure authentic, trust-based connections.
Ready to Unlock Diverse Markets?
Position your organisation at the forefront of Australia’s multicultural marketplace.
Contact us to discuss your unique needs and craft a tailored research strategy.